Submarino search engine marketing coordinator - São Paulo/SP

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São Paulo-SP

Descrição da vaga

The Search Engine Marketing Coordinator of B2W Viagens will be responsible for defining the strategies and tactics of all SEM and Business Intelligence efforts in Brazil and in Latin America. They will be responsible for the search engine marketing management of 3 online travel agency brands (Submarino Viagens, Americanas Viagens and Shoptime Viagens) as well as the recently launched travel guide Milevo.com. They will be a results-driven leader with experience at consumer Internet companies building a large, loyal and engaged customer base. It will report to the General Marketing and Commercial Manager of Brazil and will work closely with the commercial and IT teams.

Responsibilities include:

Manage pay-per-click bids for several groups of SEM campaigns for branded and unbranded
pharmaceutical/healthcare web sites, serving multiple performance goals (CPC, enrollment conversions, engaged visits, SOV)

Identify landing pages,research/develop keywords and create headlines and description for paid ads

Build annual plans including SEM budgets, forecasts and goal metrics

Manage bids and budgets, testand optimize keywords and creative
 
Create, analyze and present monthly reports employing web analytics solutions such as Omniture and Google Analytics

Support SEO keyword research for client web site updates and launches
 
Run search engine ranking and inbound link reports
 
Write Meta (title and description) tags for client sites
 
Develop social media plans, manage display campaings

Competências e experiências desejadas

Hands-on, hard-working and motivated by a business in its building phase and able to thrive in a startup environment
 
Excellent communication skills both oral and written and a track record of working with senior management
 
Strong analytical skills and the ability to effectively managed and communicate a performance driven business
 
Be capable of quickly learning the tools required for tracking and reporting including database querying technologies, 3rd party analytical tools etc.
 
Bachelors degree, MBA preferred
 
Bi-lingual English/ Portuguese. Spanish is a plus
 
Minimum relevant work experience: 5 years of relevant SEM work, travel a plus
 
Experience with search engine bid management systems and web analytics tools

Strong understanding of or experience with organic search engine optimization (SEO) and reporting

Very strong demonstrated analytical skills, advanced Excel user

Experience in marketing performance analysis and reporting
 
Strong project management skills and great attention to detail

Descrição da empresa

B2W, named B2W Companhia Global do Varejo, resulted from de combination of complementary forces of Americanas.com and Submarino. This alliance enabled the creation of a retail company which operates through various sale channels – telesales (with TV and catalog advertisements), TV, catalogs, kiosks and Internet.

B2W portfolio comprises the following brands: Americanas.com, Shoptime, Submarino, Submarino Finance, B2W Viagens and Ingresso.com, which offer a wide assortment of products and services divided into over 30 categorie

Informações adicionais

Publicado:

17 de fevereiro de 2012

Tipo:

Tempo integral

Experiência:

Pleno-sênior

Funções:

Marketing 

Setores:

Internet 

Código da vaga:

2570018. Para candidatar-se, clique aqui.